Resume

UX/UI Designer @ Sytner Group

• Design System Creation
  • Played a key role in developing a comprehensive multi-brand design system for Sytner and CarShops websites.
  • Focused on improving user experiences and aligning CarShops’ outdated site with Sytner’s new technology stack.
  • Collaborated across teams using Figma to build the system, and utilised CMS tools like StoryBlok and analytics tools such as Storybook and FullStory to drive research-backed decisions.
• Product Optimisation
  • Worked closely with dealership teams to drive conversions and increase traffic toward sales departments.
  • Collaborated with experts in photography, videography, graphic design, SEO, and social media to create a cohesive user experience.
  • Enhanced brand recognition and customer engagement through a holistic, multi-disciplinary approach.
• Website Enhancement
  • Regularly improved website pages and components by leveraging user feedback and analytics insights to optimize performance and usability.

Digital Designer @ Cite

• Digital Product Design
  • Designed complete digital experiences, including user journeys, wireframes, and prototypes to ensure seamless UX/UI.
  • Worked on projects for notable brands like NHS, Santander, Sekonda Watches, Continental Tyres, Knauf, Sika, Link (UK’s cash machine network), and Saint Gobain.
• UX/UI Design
  • Conducted user research and developed personas to create user-friendly and visually compelling interfaces.
  • Focused on user-centric design principles to optimize digital product experiences.
• Marketing Design
  • Created digital social media assets, print collateral, OOH displays, newspaper ads, office branding, and event materials.
  • Designed both static and motion content for marketing campaigns.
• Motion Design
  • Learned After Effects and Premiere Pro to produce animated ads and behind-the-scenes videos for TV ad shoots.
• Photography
  • Acted as internal photographer, capturing event moments for social media and marketing purposes.

Web Designer @ SeventyNine PR

• Web Builds
  • Managed web design projects from start to finish, ensuring seamless development and delivery.
• Collaboration with Developers
  • Worked closely with developers to create a range of web-based solutions tailored to client needs.
• Client Interaction
  • Gained significant experience in client relations, leading UX discovery meetings to gather requirements and insights.
• Project Management
  • Handled multiple projects simultaneously, balancing timelines and ensuring high-quality output.

Wyggeston and Queen Elizabeth I College

Three design orientated A Levels

Madani Schools Federation

9 GCSE’s including maths and English Language.