About Me
Proven, versatile UX/UI designer specialising in seamless, user-centric experiences across websites and apps, with expertise in building and working with robust design systems.
I simplify complex information into engaging digital experiences that drive results. I’ve worked on national campaigns and digital products for brands like Sytner Group, the NHS, Santander, Sekonda Watches, Continental Tyres and more, in both agency and in-house settings.
What I'm Doing
Digital Product Design
Web design, product design, user journeys, wireframes, prototypes
UX/UI Design
User research, persona development, user-centric design principles
Marketing Design
Social media assets, print collateral, branding, event materials
Motion Design
After Effects animated ads, video production, video editing
Testimonials
Ben Jones
In Ahmed's time with Sytner, he consistently displayed a
diligent, thoughtful approach to product design deeply
rooted in the customer's wants and needs. Ahmed was
critical in the formation of the design system used at
Sytner, and it was a pleasure to see him develop his
Figma skills to produce responsive prototypes which
greatly helped with user research. He worked
collaboratively with both internal colleagues and
external agencies to ensure consistency and brand
alignment.
- Head of Product Sytner Group
Oda Mo
Equal parts creative considered, ingenuitive & insightful, bold & brilliant!
- Marketing Director at Motimate
Tina Bakrania
The designers did a fantastic job of bringing our vision to life in the best way possible! Their approach, combined with creativity and accuracy, was outstanding.
- Marketing Director at Connect.
Charlie Wright
Ahmed’s a trustworthy, reliable, talented and creative
young designer full of ideas and ambition to do amazing
work. We worked together closely on the SEKONDA account,
where he was a dream; embracing the nature of an agile
client, always coming up with refreshing ways to do
social and stay on track with a heavy workload. His
knowledge of the social and marketing landscape is
incredibly helpful, and gives him an edge in the digital
scene. He saved me on multiple occasions, I’ll admit!
:sweat_smile: He’s also genuinely sound and probably the
best dressed person at Cite (no question). Hope we can
work in a team again in the future!
- Account Manager, Cite
Clients
