Projects
Transforming Automotive Web Journeys
The Challenge
The dealer group’s website had become outdated and difficult to use. Customers often struggled to find key information and navigate between vehicles and models. The business needed a full redesign that modernised the look and feel while making the customer journey much clearer.
My UX Approach
I focused on improving the user experience from the ground up. Using analytics to understand user behaviour, I identified where people were dropping off or getting stuck and redesigned those journeys to be more intuitive. In Figma, I created new layouts for the homepage, model pages and vehicle detail pages, while also refining and expanding the group’s design system. I added and amended stylistic and UX updates so that every part of the site felt consistent, clean and easy to use.
Results
The finished site provided customers with a smoother, more enjoyable browsing experience and gave the business a platform that looked modern, functioned better, and worked harder to drive engagement and conversions.