Projects
Techstpe
Crafting a Dynamic Brand for Mobile Tech
The Challenge
Techstep’s rapid growth left its brand identity unclear. My role was to help shape a cohesive brand that would communicate their core values and align with their future goals.
The Insight
Through workshops and competitor analysis, we discovered that Techstep’s strength lay in using mobile tech to empower people, promoting efficient, secure, and flexible work environments.
My UX Approach
We helped redesign Techstep’s brand architecture, creating a fresh visual identity and a microsite for brand assets. I also collaborated with the product team to enhance the customer website and ensure alignment with the new brand.
Results
The rebrand launched with a series of global presentations, successfully energizing Techstep’s workforce and reinforcing their renewed brand identity.