Projects
Sytner
Finance Explanation Page
While at Sytner Group, I was tasked with designing a compliance-focused page that clearly explained the different types of finance options. The project required making complex financial information easily understandable for users, while also ensuring that the page met the company’s compliance needs.
Design Approach
To make the content digestible, I designed a series of infographics to visually break down each finance option. These visuals provided an at-a-glance understanding, supporting the text and making the page more engaging. Additionally, I structured the page with a clear hierarchy, ensuring users could easily navigate through the content without feeling overwhelmed.
User-Centered Design
I carefully considered the user’s need for clarity and simplicity, especially when dealing with potentially confusing financial terminology. Each infographic was paired with concise descriptions, creating a balanced experience that guided users through the information. I also collaborated with the compliance team to ensure the accuracy of the content.
Outcome
After the page went live, I tracked its performance using analytics tools, identifying areas for optimisation. The insights gathered from user behavior allowed me to make iterative improvements, ensuring that the page not only complied with regulations but also provided a seamless user experience. The finance explanation page became an invaluable resource for users seeking straightforward information on their finance options.