Projects
Motimate
Making Learning Fun with Motimate
The Challenge
Motimate, a successful learning platform, needed a brand update to match its growth. My role was to redesign the website from the ground up and help develop a clear brand identity that aligned with their vision for lifelong learning.
The Insight
Through Discovery Workshops with stakeholders, we clarified Motimate’s purpose: delivering personal growth and hope through learning. This insight guided our approach to crafting a cohesive visual style and tone of voice.
My UX Approach
We created an intuitive, vibrant website and a new brand personality that made learning feel engaging and accessible. The design emphasized ease of use, aligning with Motimate’s playful yet purposeful nature.
Results
The rebrand helped solidify Motimate as a leader in the learning sector, and 18 months later, they were acquired by Kahoot!, a top global learning brand.
Equal parts creative considered, ingenuitive & insightful, bold & brilliant!