Projects
Connect
A Bold Brand for a Global Tech Leader
The Challenge
Connect, a global tech company, needed help simplifying their brand and message, which felt disjointed. My role was to create a new, user-friendly website and brand identity that clearly communicated their value of seamless communication across platforms and countries.
The Insight
Through workshops and market research, we discovered Connect’s core purpose: helping businesses communicate better. This guided our user-centered design approach.
My UX Approach
We developed a vibrant, people-focused brand with a website that prioritized clarity and ease of navigation. Despite Covid, we successfully ran virtual workshops to refine the site’s architecture and functionality.
Results
The partnership expanded as we became Connect’s brand guardian, creating ongoing campaigns and digital content. The project led to positive feedback from both Connect and their clients.
The designers did a fantastic job of bringing our vision to life in the best way possible! Their approach, combined with creativity and accuracy, was outstanding.